the mindset and behavior of local people and visitors in a travel destination, and involves being considerate, making positive contributions, and enjoying meaningful interactions.
Just as athletes have sportsmanship,
travelers too can have a mindset — a “touristship.”
Since 2021, our organization has been promoting this concept and encouraging people to put it into practice.
The reason we created and continue to spread the word “Touristship” is simple:
We want people to reflect on how they travel — and to care about their actions while traveling.
Around the world, the number of tourists continues to grow.
Meanwhile, in many destinations, local residents have begun to say, “We don’t want any more visitors.”
Perhaps the way we have been traveling has, without realizing it, caused such feelings among local communities.
But travel, at its heart, is something far more profound —
a precious experience that allows us to discover new worlds and perspectives,
to recognize our own preconceptions,
and to connect with people and cultures different from our own.
To ensure that this beautiful culture of travel can continue into the future —
and to keep our world one where everyone can enjoy traveling freely —
let’s embrace Touristship together.
Care for Culture
Respect local religions and customs.
Learning about them in advance shows your respect!
Care for Nature
Be mindful of the environment.
For example, bring your own bottle to reduce waste.
Care for Local Life
Be considerate of residents’ daily lives.
Especially in residential areas at night, keep your voice down.
Avoid Crowds
Plan ahead to prevent congestion.
Contribute to Culture
Experience the local culture.
It will open your eyes to a new way of seeing the world!
Contribute to the Local Economy
Buy locally made products.
Connect with Locals
Greet people warmly.
It’s especially appreciated in smaller towns and rural areas!
Become a Host
Share your travel experiences
and welcome visitors to your own hometown!
If you’d like to learn more about Touristship,
check out our official Action Guide!
The Touristship Action Guide is an official text that outlines mindful travel behaviors for the future.
Through lectures, workshops, and certification programs, you can learn how to travel with care and empathy.
Why not join us and start your own Touristship journey?
